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This is "racist?"

[views:2420][posts:17]
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[Aug 19,2011 3:41pm - eyeroller  ""]
Recalled ad. I don't get it, how is this "racist" i.e. somehow intimating that one race is inferior to another? I'd like to hear Tosh on this.

[img]

The overly leftist / back-patting story:

http://www.thefrisky.com/post/246-nivea-ap...ilize-yourself-picturing-black-man/

Nivea Apologizes For Racist “Re-Civilize Yourself” Picturing Black Man

This Week in Racially Insensitive Advertising News: the skin care company Nivea was forced to apologize yesterday after people objected to an ad that ran in the men’s magazine Esquire. The ad depicts a handsome, well-dressed black man holding a black, Afro-ed and bearded head in his hands, preparing to throw it into the distance, with the words “Look Like You Give A Damn: Re-Civilize Yourself.”

Some people on Twitter and on Tumblr said that suggesting a black man with an Afro and beard needs to be “civilized” is offensive and that the ad exploits the racist idea that blacks are more primitive than other races. The company released a statement in apology:

“Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities. This applies regardless of gender, age, race, skin color, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance.”

The company also posted an apology on its Facebook page:

“Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”

I don’t think this ad was intentionally racist because there is a similar ad depicting a white man holding a shaggy, long-haired head, too. (The copy on the white man reads “Sin City isn’t an excuse to look like hell,” however.) But I do think it was dumb and perhaps unintentionally racist for Nivea’s ad team to not realize the connotations of the words “re-civilize yourself” with a picture of a black man would set people off. This may indicate said ad team is not the least bit diverse.
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[Aug 19,2011 4:09pm - RustyPS should be working  ""]
I think having something that says "re-civilize yourself" over a picture of a black man MAY be racist, implying that a black man is not civilized....maybe, I don't know
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[Aug 19,2011 4:12pm - largefreakatzero ""]
Hahahahaha, I can't believe this even was approved.
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[Aug 19,2011 4:13pm - Alx_Casket ""]
How is that racist? That implies that the brother USED to be civilized at one point. Not that he was uncivilized before. Stupid ad campaign that should have seen the bleeding hearts coming, regardless.
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[Aug 19,2011 4:35pm - DestroyYouAlot ""]
I thought civilizing yourself involved buying iProducts and watching Entourage.
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[Aug 19,2011 5:01pm - ShadowSD ""]

RustyPS%20should%20be%20working said:I think having something that says "re-civilize yourself" over a picture of a black man MAY be racist, implying that a black man is not civilized....maybe, I don't know


Yup exactly. The problem is that it was wording used for a long time in social circles to demean blacks, and even though that was many years ago, since it was done for so long it's better to steer clear of it.

Sorry eyeroller, it is racist as a matter of context; now if you take it out of context it's not racist, so I see what you're getting at there - but the point is you can't jump out of a four hundred year historical context in forty years.
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[Aug 19,2011 5:22pm - Yeti ""]
only Right Guard is real.
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[Aug 19,2011 5:27pm - DestroyYouAlot ""]

Yeti said:only Right Guard is real.


RAYZISCHT
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[Aug 19,2011 5:57pm - Blessed Offal NLI  ""]
i cant wait til someone flys more planes into our cities
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[Aug 19,2011 6:03pm - ark  ""]
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[Aug 19,2011 10:14pm - Big bag of assorted nigger parts  ""]
If Antifa had any kind of consistency, they would find the MODEL in that photo and picket him day in and day out for "supporting racists," etc.
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[Aug 20,2011 12:47am - demondave ""]
[img]

"Sin City isn't an excuse to look like Hell"
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[Aug 20,2011 1:45am - frankovhell  ""]
Everything is racist, didnt you know?
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[Aug 20,2011 2:28am - Fuckingnigger  ""]
fuck you whiteboy
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[Aug 21,2011 4:29am - fuckface_ninja_retard ""]
If you think it's racist you can go suck a big fat dick you shitbags. Black people need to shut the fuck up already. Slavery ended in 1865 dumb asses. Recivilize yourselves already.
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[Aug 21,2011 10:59am - Lamp ""]

fuckface_ninja_retard said:Black people need to shut the fuck up already. Slavery ended in 1865 dumb asses. Recivilize yourselves already.


Making racist statements: Fighting racism since never
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[Aug 21,2011 12:28pm - DestroyYouAlot ""]
[img]
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[Aug 21,2011 1:06pm - Boozegood ""]
South park town flag episode.


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